TEEN MARKETING RESOURCES

ORGANIZATIONS

360 Youth
Youth marketing firm that serves many of the Fortune 200 companies.

What Teens Want
A US annual event on both the west and east coasts that focuses on marketing and selling to teenagers using music, film, TV, sports and media. This world-class event, developed by leading VNU brands, gathers top-level global brand marketing executives in media, advertising and entertainment, and includes a cross section of youth culture experts and thought leaders from apparel and entertainment to music, gaming and publishing.

BOOKS

Milner, Murray. (2004) Freaks, Geeks and Cool Kids: American Teenagers, Schools and the Culture of Consumption. Routledge,

Quart, Alissa. (2003) Branded: The Buying and Selling of Teenagers. Perseus Publishing, 256pp.

Schor, Juliet. (2004) Born to Buy: The Commercialized Culture and the New Consumer Culture. Scribner, 288pp.

Zollo, Peter (2003). Getting Wiser to Teens: More Insights into Marketing to Teenagers. New Strategist Publications. Gives readers a thorough understanding of what teens think, feel, and need, what they do, what they buy, and how marketers should--and shouldn't--reach them.

MEDIA

Frontline. "The Merchants of Cool: A Report on the Creators and Marketers of Popular Culture for Teenagers," PBS Special.  

cCYS