1. Through fashion, explain how Mattel has been sensitive to social change. Give examples.
2. How does fashion reflect culture?
3. What fashion trends do you predict for Barbie in the future? Explain.

IMPLICATIONS

It is important to stay "current" with youth. To do so, a youth worker must study culture, just as Mattel does.

Beckett-Young, K. (1990, Winter). A passion for fashion. Barbie, pp. 27-30.

OVERVIEW

"With a wardrobe full of fun, froth, frills and free-wheeling inventions, it’s little wonder that Barbie is one of the most popular dolls in history." (p. 27) The hundreds of people who work on keeping Barbie current have had their hands full, as styles changed from Paris couture to Jacqueline Kennedy-inspired elegance to a more youthful look.

In 1967 Barbie went "Mod" with new face sculpting to keep her current with the next generation who adored her.

In the 1970s Barbie wore designs reflecting the "prairie" look, the "granny" dress, the "California Girl" suntan craze, and the frantic "disco" glittery styles.

The 1980s meant business for Barbie in her tailored suit, Chanel-style shoes, and attaché case.

Today Barbie can be anything from a rock star to an astronaut. "The secrets of her success are the timeliness of her identity, the trendiness of her fashions, and the perfection of her appearance." (p. 27)

QUESTIONS FOR REFLECTION AND DISCUSSION