ADVERTISING RESOURCES

 

ORGANIZATIONS

 

Adage.com
A definitive general collection of news and analysis regarding goings-on in the world of advertising.

 

Advertising Association, UK
The Advertising Association is a federation of 32 trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.

 

American Advertising Foundation
The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, and others.

 

Ypulse
Daily news and commentary on Generation Y for media and marketing professionals.

 

ARTICLES

Bruning, F. (1986, October, 6). "Why Sizzle is Tastier Than Steak." MacLean’s

, p. 13.

Cox, J. (1987, October 15). "Back-to-School Jeans Ads Add Zip to Fall TV." USA Today

.

English, M.M. (1983, August 1). "Teens—the Soft Drink Generation."Advertising Age

, p. M-3.

Giges, N. (1984, October 1). "New Coke Spots Saying Youth is It." Advertising Age

, p. 96.

Lewis, G. (1985, September 20). "TV Advertising’s Double Threat—How to be a Better Materialist in 60 Seconds." Christianity Today

, p. 10.

Moschis, G.P. & Moore, R.L. (1982, December). "A Longitudinal Study of Television Advertising Effects." Journal of Consumer Research

, 9, 279-286.

Piper, J. (1987, September 4). "Just Say No to Condom Ads." Christianity Today

, p. 16.

 

 

"The Offbeat Media for Reaching Teenage Audiences." (1985, March). Dun’s Business Month, p. 52.

Toufexis, A. (1987, February 2). "Ads That Shatter an Old Taboo

". Time, p. 63.

Trachentenberg, J.A. (1986, May 5). "It’s Become Part of Our Culture." Forbes

, pp. 134-135.

"Where the Biggest Brands Spend Their Ad Dollars." (1987, July/August). Channels of Communication

, p. 72.

Yovovich, B.G. (1983, August 1). "Today’s Teen: Moving Up, Not Dropping Out." Advertising Age

, p. M-9.

 

BOOKS

Ewen, Stuart. (2001). Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

. Basic Books, 288 pp.

Griffin, E. (1975). The Mind Changers

. Tyndale Press.

Logan, B. & Moody, K. (1979). Television Awareness Training: the Viewer’s Guide for Family and Community

. Abingdon Press.

Nelson, J.W. (1976). Your God is Alive and Well & Appearing in Popular Culture

. Westminster Press.

Pipher, Mary. (2000). Can't Buy My Love: How Advertising Changes the Way We Think and Feel

. Free Press, 368 pp.

Rank, H. (1982). The Pitch: How to Analyze Ads and Understand the Basic Pattern of Persuasion in Advertising

. Park Forest, IL: The Counter Propaganda Press.

Schor, Juliet. (2004). Born to Buy : The Commercialized Child and the New Consumer Culture

. Scribner, 288 pp.

Schwarz, M. (ed.). (1982). TV & Teens: Experts Look at the Issues

. Addison Wesley Publishers. See especially the chapters by George Moschis and Jean Kilbourne.

Twitchell, James. (2001). Twenty Ads That Shook the World : The Century's Most Groundbreaking Advertising and How It Changed Us All.

Three Rivers Press, 240 pp.

Warren, M. (1987). Youth, Gospel, Liberation

. Harper & Row. 

Williamson, Judith. (1994).  Decoding Advertisements: Ideology and Meaning in Advertising

(Ideas in Progress). Marion Boyars Publishers, 180 pp.

 

RESOURCE PERSONS

 

Allen Kanner. Psychology Professor at Wright Institute, Berkeley, CA.

Jean Kilbourne. Educator and filmmaker, produced the well-known and powerful video, "Killing Us Softly." Has written

Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising (Free Press). Important and practical advice for insulating children from the toxic effects of advertising.

 

Diane Levin. Professor at Wheelock College, Boston.

 

Susan Linn. Associate Director of the Media Center at Judge Baker Children’s Center, Boston.

Barbara F. Meltz. Author of 1999 book Put Yourself in Their Shoes: Understanding How Your Children See the World

. As columnist for The Boston Globe, she has written a fine article (2000, September 14), "Consumer mania: Creating kids who are hip to hype," p. H3.

David Walsh. Media researcher, president of the National Institute on Media and the Family. Author of Selling Out America’s Children

(Fairview Press).