Why do email newsletters?
By Sue Fidler
Many small not for profit organisations have yet to take advantage of email communications for a variety of reasons – some genuine and some which are out of date excuses. This article sets out to explain why almost everyone has the audience, the content and the capability of using email to communicate.
Email newsletters have been buzzing around the third sector for many years (in web terms), and the majority of large organisations use them to communicate with donors, supporters, campaigners and other special interest groups.
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