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Briefly, Burt Nanus, a well-known expert on the subject, defines a vision as a realistic, credible, attractive future for [an] organization.

A good vision can accomplish a number of things for the organization:

• It attracts commitment and energizes people.
• It creates meaning in volunteer's lives
• It establishes a standard of excellence.
• It bridges the present and the future.

Oren Harari said that a "Vision should describe a set of ideals and priorities, a picture of the future, a sense of what makes the company special and unique, a core set of principles that the company stands for, and a broad set of compelling criteria that will help define organizational success."