Briefly, Burt Nanus, a well-known expert on the subject, defines a vision as a realistic, credible, attractive future for [an] organization.
A good vision can accomplish a number of things for the organization:
- It attracts commitment and energizes people.
- It creates meaning in volunteer's lives
- It establishes a standard of excellence.
- It bridges the present and the future.
Oren Harari said that a "Vision should describe a set of ideals and priorities, a picture of the future, a sense of what makes the company special and unique, a core set of principles that the company stands for, and a broad set of compelling criteria that will help define organizational success."Read more