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Marvin Cannon: Cause Related Marketing (CRM): How It Can Work For Your Organization: CCDA 2006 Audio

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This workshop is designed to show participants how CRM can be used to establish and maintain long-term successful relations with potential partners. After attending this workshop participants will be able to determine if Cause Related Marketing (CRM) is appropriate for their organizational and how to develop successful CRM strategies and find the right partner.

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  • Length: 8 MB
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