Writing for a Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces for Nonprofits
Item Description
Writing for nonprofits is a juggling act. One's job might entail writing grant proposals, newsletters, thank-you notes, case statements, and Web-site material--each for a different boss. The most successful development writers take the time to both experience their causes firsthand (sleep in the shelter, go to rehearsals, visit the wilderness) and cultivate personal relationships with their donors ("people give to people"). You'll give yourself an amazing head start when applying for a grant, say Joseph Barbato and Danielle Furlich, just by following an organization's guidelines and getting your math right--it's surprising how many fundraisers do neither. Make your point once, clearly, and don't forget the human element. "You aren't just asking for money," say the authors of Writing for a Good Cause, "you are asking to help people." Barbato and Furlich, both veteran fundraisers, interviewed both grants administrators and development writers for this guide. The result is an inside view of the arcane workings of the world of fundraising that would make any novice feel more proficient immediately. Their "gotta-get-it-out-right-now, how-late-is-FedEx-open? Down-and-dirty proposal kit" is a terrific tool when there isn't time to write the "knockout, beguiling, exciting, can't-put-it-down, and surely can't-turn-it-down fundraising proposal." And keep in mind: when a donor gives your proposal the nod, say thank you. Twice. In fact, say Barbato and Furlich, "It is almost impossible to thank a donor too much." --Jane Steinberg
Product Details
- Author: Joseph Barbato
- Publication Date: 2000-01-15
- Publisher: Fireside
- Product Group: Book
- Manufacturer: Fireside
- Binding: Paperback, 332 pages
- Package Dimensions:
- Dimensions: 910L x 610W x 90H
- Weight: 85
- List Price: $16.00
- ISBN: 0684857405
- ASIN: 0684857405
Buying Options
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Customer Reviews
Average Amazon User Rating: ![]()
Writing for a good cause...
2009-07-09
Reviewer: M. Mackinnon
This is a good find. I picked up a used library book that is in fine condition. A simple guide to writing grant proposals. I intend to put the information to pragmatic use. Pretty straight forward stuff. If you are interested in this topic check out this book. It will help you determine if you are heading in the right direction.
Writer Writing For Writers
2007-07-13
Reviewer: Bea Moore
Immensely "Readable" guidelines for writing all types of fundraising materials. Barbato has written a timeless, easy to follow handbook that holds a special place on my reference bookshelf.
Writing for a good cause!
2006-04-25
Reviewer: Liisa R. Straub
Excellent book with very practical tips on writing to get funded. There are many grantwriting books and resources available, but this is one of the better that I've found for writing persuasively for major gifts. Great practical advice on formulating winning proposals, concept papers and other grant writing tools. Definitely recommend to grantseekers of all levels.
Not just a guide to writing proposals - a guide to life
2002-08-11
Reviewer: noname
Not surprisingly, this book provides advice that -- if applied literally -- will assist you in writing excellent proposals to fund your non-profit organization's ventures.
Surprisingly, the advice contained herein -- if made more generic in your mind -- is excellent advice for entire areas of your life. Sounds hokey, true. But honestly, boiled down the advice can be listed as:
1. Identify what the problem is. Do your research until you really understand the causes of the problems and their many effects.
2. Identify how you will know when you have made the problem better. How will you know when the problem has been alleviated? What intermediate steps need to be taken? How will you measure your progress along the way?
3.Identify what tools are available, and which are still needed, to move towards a resolution, or diminution, of the problem. Be specific here. Vague generalities are useless, but the brass tacks of a solution are absolutely priceless. Who has access to these tools? Who can make difficult things easy?
4. If you are asking for someone to help you with this problem, present the whole equation to them in a light that makes the most sense to *them*. This doesn't mean to lie, or exaggerate. It only means to focus your proposal in a way that makes them see it most personally.
5. Proofread what you have written, to be sure it says what you want it to say. Then proofread it again. And again. Get it right, because it is a hard and fast representative of you. This should be true in everything concrete you put out in the world with your name on it.
Now, all of this can be applied to writing a grant proposal. And much of it can be applied to the other things in life. Filling a job position, finding a home, working out a deteriorating relationship, educating yourself or your children ... you name it.
It's so rare that a book directed at an audience of specialists resonates with so much broadly applicable truth ... and it was such a delight to find it. I plowed through this book last night, reading every word, applying its advice mentally to all sorts of issues in my own life. I am pleased to report that it opened my eyes to solutions that had eluded me until now.
Wonderfully written, amusingly told, full of great advice to writers of all persuasive materials, this book is a gem.
I put sticky notes on half the pages
2002-08-09
Reviewer:
I took this book, along with many others on fundraising, out of my local library. Though I'm new to raising funds, I've made much of my living writing articles and books; I wasn't sure it would have much to teach me.
This book was so startlingly useful that I had to buy it. It will likely become your most dog-eared fundraising guide.
