A Guide to Mapping Local Business Assets and Mobilizing Local Business Capacities by John P. Kretzmann and John L. McKnight (published by The Asset-Based Community Development Institute, 1996)
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Summary:
Vibrant local businesses are an essential ingredient in any healthy community. This workbook sketches a winning game plan for discovering what local businesses already exist in your community and how you can help mobilize their full economic potential to promote a healthy local economy. The guide is broken into three sections. In Section One, Kretzmann and McKnight explain two ways to map out a community’s assets in terms of the businesses located in it. In Section Two, they discuss ways to contact these businesses and encourage them to mobilize their assets on behalf of the community. In Section Three, they list several other workbooks helpful in mobilizing the entire community. The appendix includes a number of user-friendly and easily reproducible worksheets and inventories. Why does FASTEN recommend this resource?
This resource will be helpful to practitioners serious about community development. Kretzmann and McKnight’s seminal book, Building Communities from the Inside Out, laid a new foundation for the work of community of development. This workbook is one of a series that expands on the concepts and guidelines discussed in Building Communities and show practitioners how to apply the Asset-Based Community Development process to the task of strengthening the local business community. | 
