The Fine Art of Asking for the Gift
By Kim Klein (published by Grassroots Fundraising Journal, 2001). Reprinted with permission from Grassroots Fundraising Journal, www.grassrootsfundraising.org 888-458-8588.
Summary:
This short primer provides helpful sample scenarios for different fundraising approaches-by letter, by telephone, and in person-including suggested language to use in soliciting a major gift.
Why does FASTEN recommend this resource?
The simple strategies described in this resource, such as how to stay focused on your topic when approaching a potential donor, or how to turn a prospective donor's negative response into an opportunity for repeat contact, make this a valuable tool for individuals with little or no fundraising experience as well as for practiced fundraisers.
