The Fine Art of Asking for the Gift

The Fine Art of Asking for the Gift

By Kim Klein (published by Grassroots Fundraising Journal, 2001). Reprinted with permission from Grassroots Fundraising Journal, www.grassrootsfundraising.org 888-458-8588.

View Here

Summary:

This short primer provides helpful sample scenarios for different fundraising approaches-by letter, by telephone, and in person-including suggested language to use in soliciting a major gift.

Why does FASTEN recommend this resource?

The simple strategies described in this resource, such as how to stay focused on your topic when approaching a potential donor, or how to turn a prospective donor's negative response into an opportunity for repeat contact, make this a valuable tool for individuals with little or no fundraising experience as well as for practiced fundraisers.