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Russ Reid: How to Involve Your Whole Community in Funding Your Ministry: AGRM 1987 Audio

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This talk by Russ Reid from the AGRM 1987 Convention is used in the Basic Fund Raising course offered by City Vision College.

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Comment on Involving your community

Submitted by Marilyn Brummitt (not verified) on Mon, 01/12/2009 - 01:32.

I think it is very important to invlove your community with your cause as Russ Reid spoke about. Be upfront and let the public know what you are doing through direct mail and other forms of advertising. Use your radio and TV media together with direct mail. Try to make these things at the same time...so people will hear the branding of your organizations name over and over. When you make the ask, it will already be known what your organization does.

The lecture that Russ Reid

Submitted by Alice Piggee-Wallack (not verified) on Tue, 01/22/2008 - 15:48.

The lecture that Russ Reid gave was very helpful. He reiterated that people will give. Our job is to change the way that people think about something. I know that I need to learn more about how to take advantage of the media . Also, I found it interesting that in addition to planning, that he said we must spend money in order to get money.I also realized why our ads are not as productive as I would like--could be the day, the page, etc. I will ask more questions before I run another ad.

Russ Reid

Submitted by Walt Le Couteur (not verified) on Wed, 01/16/2008 - 11:14.

Great lecture, a found a great number of comfromations and insites

Interesting thought

Submitted by Anonymous on Sat, 01/15/2011 - 21:35.

I found it interesting that this lecture was in 1987 and Russ Reid mentioned how the YMCA had forgotten about their Christian principles. It was hard for me this past year as a former YMCA staff member who came from an association with a very strong Christian emphasis that the YMCA as a whole changed its name to the Y...and as much as they wont say it, it was to drop the Christian emphasis. Very sad that it happened but even sadder that in 1987 it was evident that the public was going to win instead of the Y standing up for their values.