Audio by title mooks_midriffs_myspace_and_more_a_prayer_agenda_for_america_s_youth

Corporate profiteers produce and market
media for a target youth audience they
call mooks and midriffs -- caricatures that
exploit adolescent insecurities and hormones
-- a strategy described as “grabbing below
the belt and reaching for their wallets”.
The result: average teens now consume
digital media for 72 hours each week and
increasingly digest media online in what the
New York Times calls, “Websites Without
Rules.” This workshop will equip you to
respond to this reality.

Corporate profiteers produce and market
media for a target youth audience they
call mooks and midriffs -- caricatures that
exploit adolescent insecurities and hormones
-- a strategy described as “grabbing below
the belt and reaching for their wallets”.
The result: average teens now consume
digital media for 72 hours each week and
increasingly digest media online in what the
New York Times calls, “Websites Without
Rules.” This workshop will equip you to
respond to this reality.